Click on the plate to apply for your own University license plate

Any Wisconsin resident may apply for University license plates. You do not have to be an alumnus of a UW system campus to qualify for the plates. Proceeds from the annual $20 tax-deductible University fee goes to support scholarship programs for the UW system campus you select.
Each of the 13 campuses has an individual logo.
Personalizing your University license plates is optional. Visit
Personalized plate search to find out if your choice for a personalized license plate is available. WisDOT may refuse to issue, or may recall after issuance, a request that may be offensive to good taste or decency, misleading or conflicts with any other license plate. Please allow an additional 4 weeks for delivery of a personalized plate.
DMV service centers do not issue University license plates.
For more information, visit
personalized and special plates FAQs.