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Safety media campaigns

To save lives and reduce injuries by preventing traffic crashes, the Wisconsin DOT Bureau of Transportation Safety in partnership with the National Highway Traffic Safety Administration sponsors campaigns that mobilize hundreds of law enforcement agencies throughout the state to increase motorists' compliance with traffic safety laws. The high-visibility law enforcement efforts are combined with effective media campaigns to get more motorists to buckle up, slow down and drive sober.

Click It or Ticket - safety belt enforcement mobilization - May 21 to June 3, 2012

Click It or Ticket Law Enforcement Action Kit materials for participating agencies. (The following materials are presented in Microsoft Word format.)

• Message to participating agencies
• Fact sheet/talking points
• Sample news release
• Sample letter to the editor
• Sample news release announcing enforcement results

Local law enforcement agencies and the Wisconsin State Patrol also will team up throughout the year for special enforcement details that concentrate on areas where speeding, impaired driving and unbuckled motorists are prevalent.

You will need Microsoft Word to view Word files. If you do not have a copy of Microsoft Word installed on your computer, you can use the Microsoft Word Viewer (provided free of charge) to view Word files. For more information about getting your free copy of Microsoft Word Viewer, visit WisDOT's Software information page.

Questions about the content of this page:
Steve Olson, steve.olson@dot.wi.gov
Last modified: April 27, 2012